The power of calculated advertising and marketing in tech start-ups can not be overemphasized. Take, for instance, the extraordinary journey of Slack, a distinguished office communication unicorn that reshaped its advertising narrative to get into the business software program market.During its very early days, Slack faced significant difficulties … Read More


B2B Marketing (As We Understand It) Is Dead-- Here's What Works TodayHard Fact About B2B eCommerce PodcastIn this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other facts about modern B2B marketing. We go over how the buying journey has actually been entirely fragmented and th… Read More


B2B Marketing (As We Know It) Is Dead-- Here's What Functions TodayTough Truth About B2B eCommerce PodcastIn this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other realities about contemporary B2B marketing. We go over how the purchasing journey has been totally fragmented and t… Read More